When it comes to mineral-makeup brands, BareMinerals is one of the best-known. In many ways, the line launched the mineral-makeup craze, with many other cosmetics companies hurrying to come up with a loose mineral foundation to compete with BareMinerals. BareMinerals has come a long way since its early days as a mineral-makeup pioneer.

In the world of beauty, has always been different. Starting out in San Francisco, surrounded by artists and innovators who inspire them to think differently, follow gut instincts and to pour heart and soul into everything. Create products like no other brand and connecting with women in ways that no other brand has.

BareMinerals creates innovative products that are powered by nourishing, skin-loving minerals, formulated products with purity in mind, so you can feel good about everything we make.

BareMinerals want to exist to make a positive difference in women's lives, connecting with women in deep meaningful ways, not just making them look pretty but making them feel beautiful.

Launched in 1995, the BareMinerals cosmetics line was the brain child of bare essentials ceo, Leslie Blodgett. The line began as an effort to create a natural makeup that was less likely to irritate the skin and cause breakouts. The brand’s original products all came in loose mineral-powder form to avoid the inclusion of chemical fillers and binders. 

As one of the predecessors in mineral makeup, BareMinerals has remained a favorite cosmetic brand for specifically that reason: the results are completely natural, 100% pure, long-lasting and good for your complexion, making them incredibly remarkable in the world of cosmetics.

BareMinerals can help you achieve that flawless complexion with a number of products to initiate your cosmetics routine. BareMinerals products are lightweight, leaving your skin feeling fresh while evening your tone and balancing your overall look.